Reason to read from left is due to the structure and formation of English Language sentences (the way parts of speech are placed, the sequence). However name is not an English language sentence, It is data stored in database in fields. Therefore different rules apply to read a name. Some times it makes to read a name from left to right, sometimes from right to left (if comma format), sometimes top to bottom, sometimes bottom up (depending on where some ones given name is placed in the sequence). It is very important to maintain the correct sequence/integrity of the data . Name is Data.